How Multiple Consumer Data Types Can Improve Your Marketing

This recent Forrester report outlines clear strategies for optimizing consumer data strategies for superior marketing impact. 

What's Inside:

  • Use all three different methods for creating data to ensure depth and breadth for enhanced marketing performance.
  • Zero, first, second and third party data have different acquisition, ownership, and governance rules.
  • Integrating multiple data types can improve targeting and engagement efforts.
*Forrester Report – Consumer Data: Beyond First and Third Party, July 3, 2017
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