How Multiple Consumer Data Types Can Improve Your Marketing
This recent Forrester report outlines clear strategies for optimizing consumer data strategies for superior marketing impact.
- Use all three different methods for creating data to ensure depth and breadth for enhanced marketing performance.
- Zero, first, second and third party data have different acquisition, ownership, and governance rules.
- Integrating multiple data types can improve targeting and engagement efforts.
*Forrester Report – Consumer Data: Beyond First and Third Party, July 3, 2017