Changing consumer and market trends have led to the convergence of adtech and martech: Madtech combines adtech’s machine learning and automation with martech’s cross-channel campaign management capabilities enabling marketers, agencies, and brands to strategically cut through the digital overload and acquire new customers, as well as remarketing to existing customers.
With Forrester Research predicting madtech will revolutionize marketing¹, everyone’s talking about it—but what can madtech actually do for you, and what do you need to implement it?
- Key trends trends driving madtech innovation.
- How combining adtech & martech drives growth.
- What capabilities you need to get started.