ARTICLE

Breaking Through the Digital Noise and Being Heard

Consumers today are experiencing digital overload—they’re so inundated with ads and messages that they’re either ignoring them or actively avoiding them. While mobile use is at an all-time high, attention spans have reached an all-time low. At the same time, consumers expect consistent brand messages across devices, screens, and channels. How should marketers respond?

It’s time to put people first and focus on marketing-in-the-moment.

What's Inside:

  • Shifting your strategy to succeed in the distracted digital era.
  • Key paid digital media trends and consumer expectations.
  • The power of understanding intent, plus personalization.
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