Digital use is so ubiquitous that it’s become a way of life, with online and offline experiences existing together and often enriching each other. Marketers today need to change tactics to gain consumer attention and hold onto it. Paid search is still number one for customer acquisition but with people finding new ways to get what they want and avoid ads, it’s time for a new strategy.

With customer experience now a key differentiator, CMOs are shifting their focus and their responsibilities. Consumers demand high quality customer experiences wherever they are. The rise of AI is helping marketers understand their customers and give them what they want to achieve growth. Learn how new tools and technologies help you know your audience and transform your bottom line.

What's Inside:

  • Paid digital media trends for today and tomorrow.
  • Why CMO’s must increase their focus on CX, and key criteria when selecting the right digital transformation partner.
  • The rise of AI and converging technologies.
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