Digital marketers’ SEM budgets are growing. With that, however, they’re expected to garner unprecedented returns on paid search adverting by bidding more effectively – more frequently and more scientifically – for prime ad placements. This webinar examines the experiences of several companies who have explored paid search bidding optimization programs that take bidding beyond the capabilities of conventional search engine marketing platforms.
Meet Our Speakers
Angela Sanfilippo, Senior Product Marketing Manager
Angela is a highly accomplished and strategic thinking marketing
executive with a solid track record of defining cross-channel B2C and B2B marketing strategies for brands such as Panera Bread, Yankee Candle, Purell, ConAgra Foods, HP, CA and Symantec.
Kallgren, VP of Insights
Johannes is VP of Insights for the 7 Customer Acquisition Cloud.
He is part of the founding team of Campanja which was acquired by 7 in 2015.
Throughout that time, he has overseen more than 50 tests against solutions such as Adobe, Kenshoo, and DoubleClick for Search, averaging 25% improvement to performance against any solution on the market.
With this experience, he has unique insight into the dynamics of the Google auction and what is required to take the largest global advertisers' performance to the next level.